A bit different from what I usually write about, but as the Empire wrote here, Sony and Fox seem to be working together to a small capacity in promoting each other's work in their own little Marvel universes. This is of course done for obvious reasons: make moviegoers hopeful for a X-Men/Spider-man crossover much like Disney's own universe and to work together to try and keep their franchises alive.
Now the first seems incredibly unlikely. While Disney's own universe connections seemed near impossible before The Avengers it's definitely shown it is possible, but these films were all under one studio, making it easier to connect them. While Sony and Fox are different, and could at any point want to steer away from plans and do whatever is needed to keep their respective rights in place (unless, god willing, they ever sell rights to Disney).
Then of course, this is also an attempt to align against a mutual enemy and try to keep afloat. The two studios can of course be stronger if they don't bother fighting each other and recognize the bigger threat. I don't think it'll hurt the powerhouse that is already in motion by Disney, but it could be interesting to see what the shaky alliance could lead to.
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